To capitalize on America’s fixation with the Supreme Court, Life Issues Institute kicked off a months-long, two-phase digital educational campaign. Over 10,000 people were watching our videos each day!
Then the Supreme Court document leaked May 5. On May 6 video views dropped from 10,000 to under 4,000, the day after down to 2,221 and averaged approximately 2,500 thereafter.
Google was shadow banning us. The experienced professional placing the videos for us said it was the most blatant case of censorship he had ever seen. It was particularly disturbing because he had literally spent weeks jumping through Google’s hoops to ensure that each video qualified as “eligible,” and that Life Issues Institute was “certified” to run abortion ads.
All that changed with the apparent demise of Roe. Google’s claws came out and quietly throttled our campaign, hoping we wouldn’t notice.
They were quick to censor the video they thought was most effective for our side – a woman describing her late-term abortion and its devastating impact on her life. Google claimed our ads advocated “speculative and experimental medical treatment.” In spite of winning against that claim, behind the scenes Google made sure the video failed to generate any impressions.
Advocates of unrestrained abortion lack persuasive arguments, so they use fearmongering, lies and censorship. But Life Issues Institute will not be silenced! Pro-life education is absolutely critical in a post-Roe era and we will continue to lead the way.