Emotional Research

This is interesting stuff!  A research firm, Emotional ConteXt develops models to help market products for Holiday Inn, American Express and other large companies.  Now they’re helping pro-lifers but the “product” is chemical abortion pill reversal.  Researchers interviewed women about their abortion pill reversal experience and asked them to close their eyes and build emotional mental images of the protocol that enabled them to save the lives of their unborn children.  This unique emotional research will teach pro-lifers how to better reach women in crisis.  And it’ll help direct their marketing to better appeal to their target audience.  And it gave insight into the language used by women who want to save their babies.  For more details visit lifeissues.org.