Pro-life media is making a difference

ve8QAd   |   June 27, 2014

There’s no question the media is a primary source of information that can influence our thoughts, attitudes and actions. While it’s often used against us, the media can also be used to communicate powerful, positive, life-affirming messages. Today, I’m going to highlight three examples of pro-life media, and share key action items showing how you can also play a part.

Anyone who doubts the power and prominence of video need look no further than YouTube’s statistics. More than one billion unique users visit YouTube each month, watching over six billion hours of video. In addition, according to Nielsen research, the average person will spend nine years watching TV in his/her lifetime. So it makes sense to spread the pro-life message via video. We’re a part of making that happen via our weekly interview TV program, Facing Life Head-On (FLHO). The broadcast covers topics such as adoption, disabilities, abortion, stem cell treatments, medical technologies and end-of-life care. It is both educational and entertaining.

The programs we produce have an impact. We hear from viewers who’re personally touched by the stories we share. In addition, we feature other life-affirming organizations and promote their work. One program that received a particularly encouraging response was about a birth mother support group called GEMS. After the program aired, GEMS reported getting calls from throughout the country by individuals who wanted to set up similar groups in their local area. What a blessing to think how others can be served and lives can be changed!

Produced as a 30-minute news magazine-style program, FLHO airs weekly on a variety of national and regional stations across the country. Episodes are also available to view online at the website



  • Visit the FLHO website for airtimes and watch episodes online
  • Share the videos with your network via social media or link to them on your blog or website
  • Purchase a DVD or Blu-ray for a pro-life group, church or personal friend

Media personality, John Morales, acknowledges that the pro-life voice is overshadowed in the mainstream media by the pro-abortion view. That’s why he feels it’s important for the pro-life movement to be proactive in producing quality productions that address the controversial issues. John is doing his part as Executive Producer and Director of 40, a profound film that investigates the aftermath legalized abortion has had in America. 40 allows both sides of the abortion issue to speak. It captures the full impact of abortion on women, men, families and society. And it includes heartfelt testimonies from individuals who are post-abortive. The film features interviews with some of the most well-known names in the pro-life movement such as: Abby Johnson, former Planned Parenthood director; Lila Rose, President of Live Action and Dr. Alveda King, Director of African-American Outreach with Priests for Life. Those who have seen the film attest to not only its quality, but the difference it can make. “I was absolutely amazed and want to share this with all my friends! It was powerful and impacted me deeply. It’s real, honest and so necessary,” said college student, Bridget Scott. And founder of Pro-Life Humanists, Kristine Kruszelnicki states, “It is a film worthy of both the skeptical pro-choice viewer and the seasoned pro-life advocate.”


  • You can learn more and watch a trailer at the website,
  • Bring 40 to your community by sponsoring a screening of the film with a local pro-life organization, school or church

It’s a testimony to the life-saving capabilities of media when you hear stories like that of young pregnant women who’ve turned away from abortion and chosen life for their babies, all because of an advertisement that directed them to a pro-life center. Behind these types of multi-media campaigns is a group called Heroic Media. They partner with pro-life organizations, pregnancy centers and churches to produce Internet, television and outdoor advertising campaigns that impact local communities. To reach abortion-vulnerable women, their strategy is to use personal stories and firsthand accounts from women facing unplanned pregnancies. The messaging is also customized by ethnicity, including ads in Spanish. They invest in research, surveys and focus groups to test prospective ads for effectiveness. Each campaign links to a website, unique phone number and text helpline. And they’re getting results. During the 2013 fiscal year, they reached a record high of 178,686 responses.


Be a more effective pro-lifer. Utilize the media. By doing so, we can be at the forefront of reaching those who are abortion-minded. Let’s commit to implementing every tool we can to get the message of LIFE to those who need to hear it most.

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