Slick Youthful Rebranding

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Slick Youthful Rebranding

Bradley Mattes   |   May 25, 2012

Each year thousands of pro-life Canadians gather in Toronto for the National March for Life on Parliament Hill. This time Canada’’s largest newspaper, the Toronto Star, included some great coverage about the pro-life movement. Reporter Wendy Gillis wrote, “It’s “no longer just grey-haired activists.”” She commented on the “hordes of fresh-faced young people” in attendance, saying the pro-life movement has “undergone a slick, youthful rebranding.” But what may appear to be a “slick rebranding” to reporters is simply reality. Over the years, the pro-life movement has seen an influx of young people, not only in Canada but around the world. Our annual March for Life in Washington, DC, is easily two-thirds 25 and younger. This is the future of the movement and we’’re going to win!

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