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The Latest News: Pro-aborts have an identity crisis

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The Latest News Archive 2013

Pro-aborts have an identity crisis

Planned Parenthood recently announced it was retiring the phrase “pro-choice.” That term has defined their deadly movement for decades and now they’re abandoning it. It’s plain to me, after all this time, society is finally beginning to understand that “choice” is nothing more than a clever and deceptive catch phrase for death.

Why did Planned Parenthood change its strategy? One claim is that “pro-choice” no longer resonates, particularly with the younger generation. Pro-abortion rhetoric isn’t working for a number of reasons—the most prominent being the success of our collective pro-life efforts. The Millennial generation is emerging as passionately pro-life. In fact, those under the age of forty have been most impacted. They’re not blind to the fact that they’ve lost 55 million of their brothers and sisters to death by abortion—sacrificed on the altar of so-called “choice.”

Another argument Planned Parenthood gives is that “pro-choice” doesn’t reflect the complexity of making decisions regarding “reproductive health” (you’ll notice they can’t bring themselves to use the A-word). In other words, they still refuse to acknowledge abortion is a life-or-death decision. They know it’s a losing battle for them to admit the truth that they’re promoting death. Therefore, in order to make their case, the new strategy is to convolute it with other issues like economics, race/ethnicity, sexual orientation and other reproductive issues.

In doing so, they’re test-driving the phrase “reproductive justice” or RJ as it’s referred to on the pro-abortion website of RH Reality Check. “Reproductive justice” was originally a term central to pro-abortion African-American women in an attempt to make abortion thought of as a civil right. Now it’s getting co-opted to represent a variety of issues by including abortion along with contraception, comprehensive healthcare and gay rights. They believe this tactic will connect abortion with other issues that are viewed by Americans as more legitimate. It’s yet another attempt to try to control the debate.

In order to perpetuate this propaganda machine, pro-abortion activists have fabricated a problem called “reproductive oppression.” This is the false idea that there are tyrannical restrictions on reproductive rights. They link societal and economic factors as obstacles to abortion access, even vilifying protective measures like waiting periods, parental notification and ultrasounds. As we know, their ongoing goal is abortion-on-demand with no apologies.

If there’s one statement from the pro-abortion side I agree with, it’s that changing the language is irrelevant if they don’t shift their approach, and abortion-on-demand with no apologies is undermining their credibility with America. They believe that “reproductive justice” is a pathway for framing policy issues combined with women’s personal stories to educate why women need safe, legal access to abortion. In spite of their perceived identity crisis, they’re proficient marketers and will devote enormous energy to both their message and delivery in order to conceal the truth. That’s why we cannot allow ourselves to be distracted by this new attempt at semantics. They can call it whatever they like, but we know abortion is a life-or-death issue and we stand firmly on the side of life.


Bradley Mattes
Executive Director
Life Issues Institute


Life Issues Institute is dedicated to changing hearts and minds of millions of people through education. Organizations and individuals around the world depend upon Life Issues Institute to provide the latest information and effective tools to protect innocent human life from womb to tomb.

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